Which activity is considered a part of quality assurance?

Quality assurance involves systematic processes to ensure that products or services meet specified requirements and standards. Internal and external auditing plays a critical role in quality assurance by evaluating the effectiveness of quality management systems and practices. This activity assesses compliance with established standards and identifies areas for improvement, ensuring that the organization continuously meets quality expectations and adheres to regulatory requirements.

Sales forecasting, market analysis, and employee performance reviews, while important activities within a business, do not specifically pertain to the systematic monitoring and evaluation of quality standards. Sales forecasting is concerned with predicting future sales volume, market analysis focuses on understanding market trends and consumer behavior, and employee performance reviews evaluate individual job performance rather than the overall quality assurance process. Thus, internal and external auditing most closely aligns with the objectives of quality assurance.