Which of the following is NOT one of Kotter's 8 steps of change?

The correct answer is based on an understanding of Kotter's 8-step process for leading change, which includes specific actions that organizations should take to effectively implement change initiatives. The steps are designed to facilitate a smooth transition and help overcome resistance during the change process.

"Remove competition" is not one of the steps outlined by Kotter. His model focuses on creating a sense of urgency, building a guiding coalition, developing a clear vision and strategy, communicating that vision, empowering action, generating short-term wins, consolidating gains, and anchoring new approaches in the organization’s culture. The idea behind Kotter's steps is to engage all stakeholders, build consensus, and create a supportive environment for change rather than eliminating competition.

Choosing options like "Increase urgency," "Communicate purpose and vision," and "Focus on short-term wins" are integral elements within Kotter's framework, aimed at mobilizing and motivating people throughout the change process. Thus, "remove competition" does not align with these principles, highlighting why it is the correct choice in this context.