Which type of KPI is linked to achieving long-term business goals?

The type of KPI linked to achieving long-term business goals is strategic KPIs. These indicators are specifically designed to measure progress towards the broader objectives and visions of an organization over an extended period. Strategic KPIs help to align resources and efforts with the overarching goals of the business, ensuring that all activities contribute to achieving these long-term aspirations.

Strategic KPIs often focus on factors such as market share, brand reputation, and customer satisfaction over time, which directly contribute to the sustainability and growth of the organization. By monitoring these indicators, businesses can assess their progress and make informed decisions about the direction and strategy necessary to fulfill their long-term objectives.

In contrast, operational KPIs tend to focus on the efficiency of day-to-day activities, financial KPIs emphasize monetary metrics such as revenue, profit margins, or costs, and qualitative KPIs assess intangible aspects like employee satisfaction or customer feedback. While all these KPIs play a role in overall business performance, they do not inherently target the long-term strategic goals as effectively as strategic KPIs do.